Our Story

Vik Jet Fine Jewelry is a Dubai based boutique fine jewelry house created by Vik & Natasha Jethwani. Vik Jet specialise in creating fine jewerly collections that are modern & trend-driven yet timeless. Vik Jet has luxe styles in diamonds, pearls, and precious stones for women & men, from engagement rings to everyday essentials, each showcasing the fine jewelry trends of the season. 

Inspired by his family's deep roots in the pearl industry, Vikram is a certified gemologist from the esteemed Gemological Institue of America and has worked with many major international diamond houses. Upon returning home to Dubai, Vikram took the reins at his mother's pearl and jewelry house. Intensely passionate about diamonds, VIk's goal was to expand the company and fulfil his dream to create a bespoke & modern diamond jewelry brand, filling the gap for contemporary fine jewerly aimed at a style-conscious, younger generation.

Natasha honed her design skills in London, where she achieved a degree in Fashion Marketing, following which she earned a certification in Jewelry Design. With a combination of Vikram's knowledge and Natasha's style sensibilities, Vik Jet Fine Jewelry was born; fine jewelry with a soul. Each collection features pieces that are youthful yet stand the test of time.

Quality, beautiful design and exceptional craftsmanship are the cornerstones of this label's philosophy. 

"Our USP is educating our customers. We offer elite cut diamonds and bespoke fine jewellery with a high level of service. For us, we are happy when our client makes an informed choice and walks away not only with a beautiful piece of jewellery but also with an education."